Cadmus, E.O. and Ayo-Yusuf, O.A., 2018.
Tobacco use is one of the major preventable causes of death globally and it is initiated early in adolescence. Recent restrictions and bans on public smoking has led to the marketing of smokeless tobacco as an acceptable, affordable and safer alternative to smoking with increased prevalence of its use. Furthermore, advertising and other promotional activities by tobacco companies have been shown to influence the initiation and continued use of tobacco among adolescents. There are however, conflicting evidence with regard the effect of the use of smokeless tobacco and smoking intention in the future. Most of the studies conducted in this regard, have been in high-income countries and did not control for the influence of exposure of youths to cigarette marketing. Therefore, this study sought to establish the impact of exposure to cigarette advertisements on smokeless tobacco users and its effect on smoking intention among youths in Ghana
